Our Ethiopia team marked World Hypertension Day with an event at Maychew Health Center in Addis Ababa featuring representatives from the Ministry of Health, the Addis Ababa Health Bureau and the Cardiac and Heart Association. A patient from the Ethiopia Hypertension Control Initiative also spoke about the experience of receiving hypertension care. Participants highlighted the success of the Simple App roll out, with Health Minister Dr. Lia Tadesse calling for a scale up of the use of Simple in the future. At the conclusion of the event, speakers and other participants were screened for high blood pressure.