Social media is a great venue for expanding awareness of the harms of excess salt consumption and the opportunities to reduce sodium in our diets—especially when engaging text is paired with visually appealing graphics and videos. In conjunction with this Sodium Reduction Communications Toolkit, advocates can ideally craft the right message, delivered by the right person, at the right time, through the right medium to reach the desired audience.
Additional resources to help tailor effective salt reduction messages and determine the right medium per audience:
Country examples
Adapting global messages to the local context is key to reaching and convincing decisionmakers that sodium reduction is necessary and possible:
In addition to contextual stats, graphics can also use culturally relevant visuals:
Global examples
Stand-alone graphics and social media posts can keep salt reduction top-of-mind for the general public, while potentially reaching decisionmakers who are active on social media
Global salt reduction messages delivered during world days and weeks help connect this multifaceted priority with the latest evidence-based interventions that will help make it a reality.
