The following is part of the Sodium Reduction Communications Toolkit developed by Resolve to Save Lives and Global Health Advocacy Incubator, with technical inputs from World Health Organization. Resources are intended for advocates, communications teams, global health leaders, and others interested in protecting heart health and reducing cardiovascular disease through a lower-sodium food environment.
Global, evidence-based resources for building a convincing sodium reduction message that reaches the right person at the right time to inspire change:
- Core global messaging – drafting
- Recommendations from the research – drafting
- Messaging do’s and don’ts
- Messaging Matrix
- Industry brief – drafting
- Communications and Media Advocacy Action Guide: Eight Elements of a Public Health Communications and Media Advocacy Campaign