Research from our in-country partners suggests that successful campaigns often keep the message consistent while adapting the messenger, medium, and moment for each target audience. This messaging matrix guides advocates to tailor messages to the intended audience, using a messenger and medium that resonates with that audience, and delivering the message at a strategic moment that will reach the intended audience.
Who the resource is intended for (e.g., technical partners, practitioners, program managers)
- Advocacy and communications experts working on sodium reduction globally or in-country
Key features or components of the resource
- Use this resource alongside the Sodium reduction communications toolkit and the Messaging Dos and Don’ts
