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Mass media campaign on salt reduction launched in Ethiopia

February 18, 2021

Mass media campaign on salt reduction launched in Ethiopia

A new mass media campaign targeting high salt consumption and promoting healthy diets launched in Ethiopia, and will be shown on television, heard on radio and seen on social media for the next month. This is the first evidence-based behavior change campaign that Resolve to Save Lives has supported in Ethiopia to reduce high intake of salt through public education and community-based interventions.