Trans Fat Elimination Communications Toolkit
WHY take action
Consumption of trans-fatty acids (TFA) increases the risk of heart attacks and death from coronary heart disease. Industrially-produced TFA is used in baked and fried foods, pre-packaged snacks, and certain cooking oils and fats used at home, in restaurants or in street food.
With support from Resolve to Save Lives (RTSL), the World Health Organization (WHO) launched the REPLACE initiative to eliminate industrially-produced TFA from the global food supply in May 2018. Though significant progress has been made, almost 5 billion people worldwide remain unprotected from artificial trans fat.
Much more needs to be done.
About the Toolkit
Resolve to Save Lives and WHO collaborated to develop this toolkit to support communications and advocacy activities to accelerate the adoption of trans fat elimination policies. The materials can be customized to suit various audiences and contexts.
A PDF version of the toolkit is available for download here.
Please contact [email protected] and [email protected] with any questions on toolkit materials.
General Resources
Excel file with stats for selected countries including annual deaths from TFA consumption and potential lives saved between now and 2047.
Portuguese translation of “Healthy alternatives to trans fats” fact sheet
French translation of “Healthy alternatives to trans fats” fact sheet
Fact sheet with information on trans fats
Short video with WHO’s Dr Francesco Branca explaining which foods contain trans fat and how trans fats hurt us
Customizable templates
Word document with suggested language for an op ed, indicating areas to customize
Word document with suggested language for outreach to MOHs, indicating areas to customize
Word document with suggested language for outreach to MOHs, indicating areas to customize
Fact sheet explaining 7 steps to developing and implementing a trans fat elimination policy.
Design files available here (download).
Fact sheet with key statistics and arguments for trans fat elimination
Design files available here
Social media
Social Cards
Social Media Posts
- Every day in [country], people consume harmful trans fat without knowing it. This year, trans fat will cause [insert number] deaths.
- Around the world, more than 278,000 people die because of trans fat consumption each year. That’s about one person every two minutes.
- Deadly trans fat can be replaced with healthier alternatives, without changing the taste of food or how much it costs the consumer.
- In [country], eliminating trans fat could save [insert number] lives by 2048. Many governments have already successfully protected their people. [Country] should be next. #REPLACEtransfat.
- We’re calling for an end to preventable deaths from trans fat consumption. [Country] should pass a best-practice trans fat elimination policy now.