Watch: “One penny, one pill.” That’s all it costs to control high blood pressure.

Blood pressure-lowering drugs can cost as little as one penny per pill.

Governments, funders, and the private sector must prioritize improving accessibility of life-saving blood pressure-lowering medicines to increase global blood pressure control from 21% today to 50% by 2030. Doing so would help save 75 million lives and prevent 150 million heart attack and strokes over 25 years.

This new advocacy video highlights what governments, funders, and the private sector can do to help bridge the gap.