Resolve to Save Lives partnered with the Partnership for
to support cities in low- and middle-income countries in securing and administering COVID-19 vaccines. The campaigns, in Kampala, Uganda and Kigali,
Rwanda, featured compelling video testimonials from an array of city residents
about their positive experiences with inoculation. In Kigali, the campaign
helped bring the city’s first-dose vaccination rate to 93% of residents.
Lessons learned from the campaign included making vaccine access as easy as possible
to reach the most people, and using testimonials from influential community
members to help build trust.