RTSL Partners Style Guide
These brand style guidelines and downloadable assets are here to give you a starting point when creating materials co-branded with RTSL.
General guidelines
- Our primary logo is purple and orange. This is the logo most often used across RTSL products.
- If the background is too dark and doesn’t offer enough contrast to our primary logo, use our reversed logo.
- Please follow the spacing guidelines as indicated.
- Do not stretch the logo or change its proportions in any way.
Use at a minimum size: 1 inch (25.4 mm) wide
Which logo format should I use?
- For viewing on a screen (Website, Email,
Social Media Post etc) or Microsoft Word and Powerpoint documents, use the RGB version in SVG format for best quality.
- For professional printing, use the CMYK version, and either an EPS or PDF format for best quality.
- Some contexts (such as Mailchimp) don’t allow you to use any of these formats however.
In these cases a PNG will give you the best results. - Never use a JPEG, GIF or BMP logo as the quality will be poor.
Primary Logo
Reversed Logo
Black & White Logo
Spacing Requirements
Using the grid system, each logo requires 3 dots of clear space surrounding it at all times.
Do not stretch or change the proportions of the logo
Do not stretch or change the proportions of the logo
COLOR BREAKDOWNS
Color values shown are CSS variables, CMYK, and HEX Values.
RTSL Purple
|
CSS
|
–-rtsl-purple
|
|
CMYK
|
C94 M100 Y0 K10
|
|
HEX
|
#382986
|
RTSL Orange
|
CSS
|
-–rtsl-orange
|
|
CMYK
|
C0 M67 Y66 K0
|
|
HEX
|
#F3775C
|
CO-BRANDING GUIDELINES: PARTNER-OWNED PRODUCTS
- The RTSL logo should be equal in size to the partner logo.
- If there are several partners and RTSL is the primary funder, then RTSL’s logo should be placed first but spaced equally with other partner logos.
- If there are several partners and RTSL is not the primary funder, the RTSL logo should be placed amongst partnering organizations in a way that reflects our role in the program and spaced equally with other partner logos.
Approval process:
All materials featuring the RTSL logo must be submitted to the Country Communications Manager for approval before final production or publication.
Note: Organizations that are not RTSL should not create RTSL branded products.
PHOTOGRAPHY GUIDELINES
As we tell stories and share knowledge of our work around the world, we must hold high standards for how we capture events visually.
- We acknowledge and respect cultural differences and appropriate boundaries when taking photographs.
- We respect the relationship between the photographer and the subject, and maintain an appropriate dynamic.
- We are aware of the sensitivites of using photographs in a medical setting, and aim to honor the privacy of the situation.
- We do not use photos that depict people in compromising situations.
- Use of stock photography use must be cleared with the Communications team, as well as the program team and any partners that we work with.
- All images must be licensed, and captioned with relevant information and its source.
- All subjects must provide legal approval for the use of their imagery.
