Mass Media Campaigns

Series of videos launched to increase awareness that excess daily salt intake leads to cardiovascular disease. See in the various projects below:

• Salt reduction media campaign (Ethiopia): Avoid Food That Is High in Salt (Mok Kalebet): 
  • Concept #1 (man in wheelchair)
  • Concept  #2: (hear what the doctor says)
• Salt reduction media campaign (Vietnam): Reduce Salt by Half 
• Salt reduction media campaign (China): Love with less salt
• Salt reduction media campaign (China): Hear what the doctor says 
• Salt reduction media campaign (China): Low-salt home cooking recipe